Bonnier Acquires the Sand Sports Super Show

[UTVBoard News]

WINTER PARK, Fla. (Aug. 18, 2016) - Bonnier Corporation, one of the

largest special-interest publishing groups in the country, has acquired

the Sand Sports Super Show, the world's premier sand sports trade

show and consumer expo, it was announced today by Matt Hickman,

vice president of brand strategies, Bonnier Corp. The strategic

acquisition solidifies Bonnier Corp.'s leadership in the off-road,

sand sports and motorsports segments, complementing the company's

repertoire of renowned publications and events geared toward

enthusiast audiences.

The Sand Sports Super Show is an annual trade show and consumer

expo where thousands of sand sports fans gather in Costa Mesa, Calif.,

to experience the latest products and industry innovations. Within its

community, the event is fundamental in uniting and mobilizing

enthusiasts, cultivating growth, and fostering safety awareness.

"Bonnier Corp. specializes in connecting high-value, passionate

enthusiast audiences with our partners," Hickman said. "The addition of

the Sand Sports Super Show furthers our market-segment leadership

and unlocks unlimited potential for our customer groups: spectators,

participants, sponsors and exhibitors."

This is the latest evolution of Bonnier Corp.'s presence within the off-

road, sand sports and motorsports realm. The company acquired Family

Events, a leading producer of motorsports-enthusiast events, in October

2014. Management of the Sand Sports Super Show will be folded into

the Family Events division.

"When Family Events was acquired by Bonnier Corp., one of our key

strategies was to seek out great events to add to our roster of shows,"

said Mike Moore, president of Bonnier Corp.'s Family Events division.

"The Sand Sports Super Show perfectly aligns with our strategic plan -

it's a great show with terrific partners and sponsors, and we plan to build

on its success in the years to come."

"The Sand Sports Super Show will be in good hands with a

knowledgeable steward to nurture continued growth and excitement for

the industry," said Donald Murphy, founder, president and owner of the

Sand Sports Super Show. "Family Events has produced exceptional

motorsports entertainment for more than 30 years and continues to

thrive within Bonnier Corp., so I'm confident that this new venture will

propel the show into a future of further success."

The 18th annual Sand Sports Super Show will be held at the OC Fair

and Event Center in Costa Mesa Sept. 16-18. Sponsors, exhibitors,

participants and key stakeholders will remain, and Murphy will work with

Family Events on the expo.

The ownership transition of the Sand Sports Super Show is effective

immediately. Terms of the deal were not disclosed.

For more information on the Sand Sports Super Show, visit

sandsportssupershow.com.

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About Bonnier Corporation

Bonnier Corp. is one of the largest special-interest publishing groups in

America, with more than 30 multichannel brands extending into all

platforms, including magazines, digital media, events and product

licensing. Bonnier Corp.'s brands include Popular Science, Saveur, Field

& Stream, Popular Photography, Yachting, Flying, Salt Water

Sportsman, Cycle World, Working Mother and Outdoor Life. Bonnier

Corp. is owned by Sweden-based Bonnier AB, a multichannel media

conglomerate operating in 15 countries. For more information, visit

bonniercorp.com.

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